WhiteSource is seeking a talented results-driven marketing mind to join our team.
You will be responsible for building scalable processes to generate leads from webinars and special programs, generate engagements by applying inbound marketing tactics such as email and social media in order to convert to SQLs.
You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.
Create a strategy for nurturing our leads through a mix of inbound tactics.
Analyze and interpret what behaviors and patterns generate high-quality leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management.
Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
Create and implement new projects and creative ideas that help improve customer conversion rates.
BA/BS or equivalent working experience
Strong analytical skills, including mastery of Microsoft Excel
Past experience with marketing events, webinars, content creation, emails, and marketing automation
Ability to manage multiple projects at the same time in a fast-paced environment.
Creative and out of the box thinking