Harness The Power Of Open Source

It’s an exciting time to be at WhiteSource. We are building the next generation of open source security, making it safer for developers across the globe.

At WhiteSource we are building a strong, diverse team of curious,
creative people who support each other and produce innovative software products.

Demand Generation Manager (ABM/Intent)

Giv’atayim, Israel

You have experience in email marketing and/or marketing automation and are looking to take your experience to the next level? Then we want you! We’re seeking someone who wants to build our new demand-gen program from the ground up. You identify yourself as a self-starter, savvy with marketing technologies, a lover for data and possess excellent writing skills, and enjoy working across teams. You will be researching, developing and building new programs using a multi-channel approach (email marketing, social media, and more.) Above all, you will need the right attitude – an ability to learn, the desire to grow personally and expertly, and the aim to produce outstanding campaigns that will nudge our leads towards a sale, in a way that still feels human and will convert.


Responsibilities:

  • Build from the ground-up and execute the demand generation programs across the various stages of the buyer’s journey.
  • Deploy targeted demand gen programs via account-based methodologies.
  • Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline.
  • Build and manage email campaigns from A – Z (Content, design, testing ,deployment, analytics.) 
  • Measure results of programs and continuously optimize.
  • Develop documentation and road maps for processes and A/B tests.

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Requirements:

  • Experience in building the strategy and managing email marketing programs, lead nurturing processes and lead scoring rules from the ground up.
  • Hands-on experience with marketing automation/email tools.
  • Strong analytical skills.
  • Ability to manage time, prioritize and manage multiple projects.
  • Self-starter mentality. You are expected to take full ownership and build something from nothing.
  • A data-driven mindset and experience with analysing campaign results to provide business recommendations.