Harness The Power Of Open Source

It’s an exciting time to be at WhiteSource. We are building the next generation of open source security, making it safer for developers across the globe.

At WhiteSource we are building a strong, diverse team of curious,
creative people who support each other and produce innovative software products.

Senior Product Marketing Manager

Remote, United States

The Company: WhiteSource helps businesses all over the world develop more secure software. We are a fast-growing company that is recognized as a market leader in the fastest growing market segment in all of security — application security. We have offices in Boston and Tel-Aviv as well as employees working from home all over the globe. WhiteSource strives for a great culture that is employee-centric, inclusive, and engaging. WhiteSource is a company that lives by its values:

  • We are Passionate about excellence
  • We see the world from the Customer Perspective
  • We are Better Together

Location: United States (Home Office)

The position will manage all aspects of outbound product marketing — from understanding the market landscape to identifying target markets to developing sales tools to designing demand generation strategies. 

Responsibilities:

  • Develop product messaging and positioning that differentiates our products within the market; this includes understanding our customers, our competition, and a deep understanding of our products and ecosystem.
  • Plan and execute product launches.
  • Develop presentations/slideware to illustrate the benefits of new products/features that target both business and technical buyers.
  • Speak/present at relevant industry events.
  • Create and collaborate on various types of marketing content, including web copy, datasheets, blogs, press releases, white papers, video scripts, and customer case studies.
  • Track and report on product marketing activity via various success measures, including product adoption metrics, digital marketing analytical tools, and more.

Requirements:

  • Minimum 3 years of product marketing experience in a software company. Familiarity with one or more of application security, software development, DevOps, or open-source desired.
  • Experience taking technical concepts and turning them into effective messaging and positioning.
  • Experience working in a growing company in an emerging area, where processes are evolving.
  • BA/BS in business, marketing, or a technical field; MBA desired.
  • Impeccable written English and verbal communication skills.
  • High creativity, attention to detail, and strong organizational and project management skills.

The Benefits: WhiteSource lives out its employee-centric culture by providing comprehensive benefits to its employees:

  • Affordable Health Insurances (8 plans to choose from), Dental and Vision
  • Generous PTO
  • Generous 401K match plan
  • Equity
  • Paid Parental Leave