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It’s an exciting time to be at WhiteSource. We are building the next generation of open source security, making it safer for developers across the globe.

At WhiteSource we are building a strong, diverse team of curious,
creative people who support each other and produce innovative software products.

Digital Marketing Team Lead

Giv’atayim, Tel Aviv District, Israel

We are looking for a data-driven digital team lead marketer, to build and lead a team of marketing specialists tasked with demand generation and marketing funnel optimization. The demand generation team is using various marketing tactics such as search engine optimization, online advertising, content marketing, email marketing and social media to drive more traffic to our website and convert that traffic into new leads. Another important aspect of this role is managing the website, overseeing the day-to-day, and implementing testing tactics. This role will be reporting to the VP of Growth and will play a key role in our growing marketing team.

Responsibilities:

  • Develop and manage the strategy and lead the execution to meet pipeline goals through an analysis of historical marketing data.
  • Define KPIs, forecast lead generation, report on performance metrics, and continually optimize processes to drive key business metrics (MQLs, SQLs, and pipeline value).
  • Tightly collaborate with our SDR teams to support a complete lead to opportunity process.

Requirements:

  • Previous experience in managing marketing teams – minimum of 2 years.
  • Track record of building, managing, and improving marketing campaigns/processes within a fast-growing company.
  • Demonstrated impact on revenue and growth in a high-growth business.
  • You must be analytical skills – being able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.
  • Experience with building a website – big advantage